What Does He Want with Women? He’s Got Kellogg’s Cornflakes!

July 12, 2019

Many dietary recommendations suggest the regular inclusion of breakfast for weight management, as a protective factor against obesity and suggest that “breakfast is the most important meal of the day.” A meta-analysis of randomized controlled trials evaluated data on the effects of breakfast on obesity prevention or weight loss. Breakfast for weight loss in adults has the opposite effect, it likely causes weight gain and promotes increased calorie consumption and increased hunger.

Historically, morning meals to break-fast were associated with gluttony, poverty, or frailty. The term “breakfast is the most important meal of the day” was coined in the 19th century by Seventh Day Adventist John Harvey Kellogg to sell cornflakes, his newly invented breakfast cereal. The term was published by Lenna F. Cooper, in a 1917 publication of Good Health, a magazine edited by Dr. Kellogg. His intended purpose in developing this cereal was to reduce masturbation.

Dr. Kellogg may have accomplished his goals, as the marketing doctrine of breakfast became entrenched in the dietetics and medical fields, cornflakes became a staple food item, and the resultant obesity certainly contributes to impotence.

The real issue is that most breakfast foods are simply disguised desserts, which cause an acute rise in blood sugar and insulin, with looping hypoglycemia and refeeding cycles throughout the day.

Effect of breakfast on weight and energy intake: systematic review and meta-analysis of randomized controlled trials
BMJ 2019;364:l42


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